Names lead to success To make the shawn white win email subject line more appealing, use names.
Straight from my inbox, each one of these emails mention a where can i get a marshalls gift card discount, a free offer or the brand name.To strengthen that point for the doubters we too found the same trend: Although a 10 discount had a better ratio of visitors to sales than 5, when the discount got any higher the ratio actually got worse!If you misrepresent the content, the recipients might be annoyed, and youll end up with many unsubscribers or a high rate of spam report.Thats a rule you have to follow for the content of the email as well, but were not going to focus on this now, as this post is about email subject lines.What have your results been?Almost every other message in my inbox touted a percentage off or free shipping of my purchase in the next however many days.Share your thoughts below!It doesnt only apply to Christmas.Overusing any of the aforementioned words can have a negative effect on email open (and read) rates, if the same word is used constantly or if the emails content doesnt live up to the keywords presence.Use authority figures, when kids are in their teen years they dont like authority figures and try to rebel. We are attracted to numbers more than words.Tell the readers in a few words what theyll be getting be getting by opening the email.Benefit Curiosity Email opened.
If you truly know your audience then youll also know what keywords work and which ones wont.
Felix, do you want early access to our tool?
This sparked a discussion on building trust and credibility.Here are five tips to consider:.Try to create a list of traits and reasons as to why people are on your email lists. .Which ones do we open?Felix, what do you do to get more sales?Here is a great table that puts things into perspective, via Marketing Land.If you think that the hundreds of thousands of people subscribed to Amazons email list opened that email, you are right.Is free the only pricing discount thatll lead to a higher email open-rate?
In email marketing, using words that signify discovery either in the form of a statement or a question, are curiousity builders.